When it comes to choosing product packaging (particularly with food & beverages), all to often businesses can get caught up on design, function and cost. All of which, are crucial components of safe and effective packaging however what is historically most overlooked is the packaging’s overall health- enter, sustainability!
In the wake of the pandemic, consumers the world over are placing renewed importance on health- physical, mental AND environmental. The general population are becoming increasingly concerned with the role packaging plays in inhibiting sustainability goals and this passionate environmental consciousness, is affecting their purchasing decisions. The packaging of products will carry the same importance and weight as the contents!
WHAT CONSITUTES AS ‘HEALTHY PACKAGING’
‘Healthy packaging’ could be identified & categorised in many different ways however most simply, it should serve two purposes:
- To safeguard food
- To safeguard the planet
While majority of food packaging currently in circulation serves one of the above purposes, very few achieve both successfully. Sustainable packaging and Eco-Friendly packaging are not mutually exclusive. Eco-friendly packaging refers to materials used being non-toxic/ not harmful to the environment while sustainability means you can maintain without the depletion of natural resources.
To help put with your packaging’s health into perspective we’ve created a ‘Healthy Packaging’ checklist.
- Source post-consumer or post-industrial recycled paper and cardboard where possible.
- Source packaging that is non-toxic to people, animals, and the planet.
- Source packaging that does not contribute to the continued depletion of natural resources.
- Source packaging that protects it’s contents and extends it’s shelf life.
- Assess your current packaging. Does it contain recycled content? Is it industrial or post-consumer content ?
- Educate your consumers! Recent studies have indicated that consumers place more trust in and responsibility on brands to ensure sustainability than they do governments and non-profit organisations. Taking ownership and educating your customers (through design & messaging or moral marketing) is imperative to ensuring product adoption & brand loyalty.
The challenge for brands and businesses in 2021 will be to formulate a packaging strategy that mitigates food waste, litter (land & ocean) and landfill, while staying abreast of and responding to consumer insights.
OUR COMMITMENT TO HEALTHY PACKAGING
We’re committed to using materials that were sourced responsibly and contribute minimally to landfill through reuse, recycling or composting- remaining conscious of the decisions we make along the way. Offering more than just a sustainable end product, we work with production sites that help us tread as lightly on the planet as possible, every step of the way.
Find sustainable alternatives to your current packaging via our website www.marinucci.com.au
Did anything in this blog surprise you? What do you define as ‘healthy packaging’? As always, we’d love to hear from you!
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